To increase brand awareness, TCS Education System launched a Chicago Transit ad campaign for The Chicago School of Professional Psychology. This campaign consisted of digital displays, a takeover of the Belmont station, as well as an exterior train wrap.
In addition to collaborating with other designers to create the Belmont Station graphics, I also had the opportunity to design the train wrap and the content for the digital displays.
My approach to this project was to create a simple design that relied on existing brand colors and elements to establish brand recognition.