The following logo was created to represent a three-day Leadership Excellence and Development (LEAD) program that was held at The Chicago School's Los Angeles Campus. I came up with the design elements by focusing on the negative spaces found in the school's primary logo. There was a good chance It was likely that they would be used side-by-side and I wanted to ensure that they would be congruent. The abstract figures create a bond that demonstrate unity, illustrating the role that cohesion plays in leadership. The spectrum of colors represents The Chicago School's diverse student population.